The Brand
LUSEG INNOVATIVE APPROACH : THE FUTURE OF SIMPLICITY AND LUXURY
Welcome to Luseg Beauty, where luxury meets innovation. We lead "The Future of Pure Glow." Conceived by Kagen Asia with scientific minds from Japan and South Korea, Luseg Beauty is all about intelligence and innovation.
The name "Luseg," meaning "Genius," captures our spirit of excellence. In 2015, Winston moved from fashion to beauty, aiming to create multifunctional, anti sensitivity skincare for busy professionals. Partnering with a top manufacturer in Japan, we developed the 4-product series, Gold Yumehada, now known as Luseg Beauty.
Our products use the best ingredients, whether synthetic or natural, focusing on what works best for your skin. Perfect for busy women aged 30-40, Luseg Beauty offers high-quality, nature-infused skincare that fits seamlessly into your life.
Experience Luseg Beauty's bold approach. Welcome to your skin’s new future.
USE OF NATURAL INGREDIENTS
Luseg Beauty stands out by using natural ingredients in their premium cosmetics, ensuring exceptional results and a nourishing skincare experience.
QUALITY ASSURANCE
Luseg Beauty guarantees top-notch quality through the use of premium ingredients and rigorous quality control, ensuring customer satisfaction with every purchase.
INNOVATION
Luseg Beauty leads the beauty industry with innovative products that evolve to meet customer demands and set new trends.
SUSTAINABILITY
Committed to sustainability, Luseg Beauty practices eco friendly initiatives like recyclable packaging and responsible ingredient sourcing for a greener future.
INCLUSIVITY
Luseg Beauty promotes inclusive beauty standards by offering products for diverse skin tones and types, empowering individuals to embrace their unique beauty.
TRANSPARENCY
Luseg Beauty values transparency, providing customers with detailed product information to make informed choices confidently.
EMPOWERMENT
Luseg Beauty empowers individuals through beauty, creating products that boost self-confidence and promote self-care, making customers feel beautiful and empowered.
VISION
To redefine beauty by leading "The Future of Pure Glow."
MISSION
Provide innovative, multifunctional skincare for busy professionals. Combine the best ingredients based on biocompatibility. Offer luxurious, spa-like treatments that fit into
busy lives. Promote natural and sustainable beauty.
THE VISIONARY BEHIND LUSEG BEAUTY
- Founded by a Visionary
Luseg Beauty was founded by Dr. Winston Yang, a visionary Singaporean entrepreneur with a rich background in fashion. She recognized a gap in the beauty market for streamlined, multifunctional skincare for modern women. This inspired her to pursue a certificate in skincare and repair at Harvard Medical School. Since 1995, she has provided fashion and design forecasts to top clients like Mulberry, Zara, and Mango.
- Innovation and Collaboration
Collaborating with research teams in Japan and South Korea, Dr. Yang developed the Gold Yumehada line, now Luseg Beauty. The brand focuses on creating effective, easy- to-use products that fit busy lifestyles.
- Most Effective Ingredients
Luseg Beauty uses the most effective ingredients to enhance skin health. We only choose what works best for your skin.
- Multifunctional Products
Our product line addresses various skin concerns, making skincare simple and efficient. Each product delivers noticeable results without overwhelming routines.
- Empowerment and Natural Beauty
Luseg Beauty champions empowerment, encouraging women to embrace their natural beauty while simplifying their skincare regimen.
- Leading "The Future of Pure Glow”
Our products combine the most effective ingredients, focusing on what works best for your skin. Luseg Beauty offers luxurious, spa-like treatments at home, fitting effortlessly into busy schedules.
EXECUTIVE SUMMARY
• Luseg Beauty targets ambitious, time-challenged women who demand excellence in their
beauty routines. Geared towards dedicated professionals navigating relentless
work hours with grace and style, we pioneer innovative home-based beauty
solutions for the on-the-go individual committed to self-care.
• Luseg resonates deeply with the empowered Luseg Woman demographic, spanning ages 30
to 40. We celebrate the allure of nature-infused formulations and advocate for
streamlined, yet effective beauty rituals, embodying sophistication and
efficacy in every product and service offering.
LUSEG CARES
- Luseg Care epitomizes social responsibility through its unwavering commitment to sustainable initiatives.
- Luseg Beauty harnesses the power of pristine, non-toxic, and all-natural ingredients.
- The brand champions eco conscious packaging and upholds ethical sourcing standards.
- Luseg's products stand as a testament to their cruelty free ethos, never tested on animals, ensuring a guilt-free beauty experience.
BRAND PROMISE
“Unlock the secret to effortlessly attain smoother, firmer, and brilliantly radiant skin in a fraction of the usual time.”
BRAND VOICE
Boldly blending confidence with scientific precision, Luseg embodies a brand voice that resonates with authority and innovation.
CORE COMMUNICATION THEMES
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NATURAL ELEGANCE
Luseg epitomizes natural elegance by infusing botanical richness and alpine treasures into its luxurious skincare range.
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SCIENCE MEETS NATURE
Luseg seamlessly blends ancient Asian remedies with Western biotechnology, creating transformative skincare solutions that rejuvenate and protect the skin.
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SELF-EMPOWERMENT
Luseg Beauty empowers women to embrace their beauty through enriching skincare rituals, fostering inner strength and confidence.
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PRODUCTIVITY BOOST
Luseg's high-performance formulas streamline beauty routines, helping busy women achieve more in less time.
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EFFORTLESS SOPHISTICATION
Luseg simplifies skincare with a refined regimen, offering an elegant solution for those seeking a straightforward beauty routine.